Having your own online home business that generates a second income sounds like a great idea to a lot of people. But for many, online business ideas only ever remain as ideas and never get any further. After all, it can take a lot of work to put together your own product, payment processors, delivery systems and sales pages.
The easy way to start an online business is to sell products or services that have already been created and that have ready-made resources and materials for you to use. Every time you make a sale, the product owner pays you a commission. This business model, called affiliate marketing, is how many successful internet entrepreneurs started their own online home business. So how does it work?
Start An Online Business The Easy Way.
All good affiliate programs have a wide range of resources to help you start an online business and sell products online. This can include banner advertisements, suggested keywords, a report to give away for free, and pre-written articles, blog posts and email messages.
Your first (and only) job is to get potential customers to click on your affiliate link that will take them to the product sales page or, preferably, to a squeeze page where you offer them a free report (provided by the product owner) on the topic of your niche in exchange for their name and email address. This ensures you'll be able to market to them after the initial sale. If you just send traffic directly to the sales page and they don't buy that product you have lost all contact with that customer.
To get traffic to your squeeze page you can use strategies such as pay per click advertising, written content on article directories, classified advertisements, banner adverts, blog posts and video marketing.
How To Do Online Business.
When you start an online business, very few people will buy from you the first time that they see your message, so you need to create a sales funnel. A sales funnel is the process that starts from the time when your potential customer clicks on your link to the time when they actually buy.
Your sales funnel starts with you driving traffic to your squeeze page using one of the strategies mentioned above. Your potential customer lands on your squeeze page and enters their email address on the page list to get the free report, that was provided by the product owner. They receive the free report, followed by a sequence of emails about the product, again written for you by the product owner. These emails will all include a link to the product sales page. Once the prospective customer has read all the benefits they will be more likely click on the link in your email and buy the product from you.
That's why the most important rule when you start an online business is to develop a list of potential customers. It means that you can send follow-up emails to your prospective customers about your services and products at anytime, for free. To do this you will need an autorepsonder. An autoresponder can obtain and organize your email list of customers, something that is practically impossible to do manually with an online home business.
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