World Marketing Research Blog

Gold is a precious metal that can be found on the periodic table under the Au symbol, which is Latin for Aurum. It is a supple, glossy, yellow, solid, malleable, and spongy metal. In the past, gold has had many uses, including money currency, jewelry, electronics and it has been used by dentists for teeth fillings. Gold occurs in nature as either large chunks called nuggets or in small flakes which must be melted together. The exact date of the first human use of gold remains unknown, but is suspected to be first found by prehistoric cave men and used as a tool. The first recorded use of gold is dated to 4000BC in Eastern and Central Europe. Archeologists have also found very elaborately beautiful gold jewelry and other objects which were found in the Sumerian Royal Tombs which is Southern Iraq today all the way back in 3000BC. The Egyptians also held a high respect for gold, and used it to decorate their kings in life, as well as in death. By 1500BC, gold had become...

Throughout history, gold has been a highly valued substance. It's unique properties and relative scarcity caused almost every world culture to use it as a form of money, as well as a way to "store" value. Although it has lost much of its importance as a form of currency , gold investments still provide a great way to protect your money and diversify a portfolio. Over the past few years, gold prices have been steadily rising. There is a very good chance this trend will continue over the long-term, making it a good idea to put some money into gold investments now. Also, buying gold is a great way to hedge against other investments. Due to uncertainty in the stock market and the value of the US dollar , it's a good idea to put 10-20% of your money into a hedge fund in order to protect yourself. Gold and silver have always been considered to be among the best forms of hedge investments because they have relatively stable values (due to very small changes in ...