Skip to main content

2015 Trends and Buzzwords In Marketing Communication

This is not an exhaustive list of 2015 Trends and Buzzwords In Marketing Communication. It's just enough to get us going in some smart conversations with agencies, clients, peers, hiring managers and bosses 


  1. DevOps
DevOps is a new term used when  the IT's world is slowly merging into agency's world. Advertising agencies begin to bring software developer and system management together to provide better accountable solutions to clients
  1. Marketing Stack
Marketing stack is sums of technologies that permits organizations to incorporate separate data sources such as inventory, sales, product review, and marketing effectiveness indicators. However, the stack of the technology arrangements marketers use to simplify procedures is in a constant change, it will change the way marketers use technology

  1. Marketing Technology

Marketers and advertisers are battling with information, however the difficulties for them are particularly overwhelming in light of the fact that there has been such a tremendous change in the amount and quality of information they work with. Hence, the usage of technology in marketing and advertising, in the form of  big data, predictive analytics, lead scoring, and cloud customer relationship management are inevitable
  1. A Backlash Against Big Data
Big data is 2014 buzzword, now is the backlash. Individuals are sick of being monitored, texted and overpowered. The Wall Street Journal reported earlier this year "studies are showing that reading text online that is punctuated with links leads to weaker comprehension than reading plain text"
  1. Mobile Payments
Mobile payment is an alternative payment system. As opposed to paying with money, check, or charge cards, a purchaser can utilize a cellular telephone to pay for an extensive variety of services and products include digital products. VISA, AMEX and MasterCard will make the merchants accountable for fraudulent charges if they're made using "traditional" swipe and sign by October 2015

  1. Internet of Things
Everyday objects equipped  with network connectivity, allowing them to send and receive data, includes wearable devices, smart home devices, connected cars, even animals or people those are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.
  1. Internet of Things Abuse 
Because of its growing popularity, at times the Internet of things term is leveraged by companies just to basically sell whatever they've had - just as the cloud, green, internet, e-Free Articles, and mobile label have long been misused
  1. Fundamental shift in analyzing consumer insights
Neuroscientists suggest that most consumer researches are ambiguous because it is based on consumers' rationalization of their decision making process rather than the subconscious forces that drive it. 

Source: Free Articles from ArticlesFactory.com

Labels:

Popular posts from this blog

Search Engine Optimization – Key to Your Online Success

Search engine optimization entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimization, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimization techniques while giving a short account of the black hat techniques to be avoided.

Keyword Research

The keywords you choose and optimize your site for are the most important factor in getting targeted traffic to your website. You can use help of online tools like Google Keyword Tool in researching the various options for keywords. It will give you the competition for your keyword and other similar keywords, and also the amount of searches performed for them. Choose keywords which have high searches amount with minimal competition.

Building Links

Links from other sites to yours are a good …
Read more

4 Ways Of Increasing Your Facebook Fans

Have you just started a new business and wondering how you are going to get a large number of Facebook fans? This is your article. There are many ways in which you can grow your Facebook fans.
Have you just started a new business and wondering how you are going to get a large number of Facebook fans? This is your article. There are many ways in which you can grow your Facebook fans. The most effective ones include:
Sharing videos
Videos not only engage your followers but they are also easy to share. When people share your videos, there is a link to your Facebook page which people can click and find your site.
To increase the number of people who share your video, you should create high quality and unique videos. The videos should also be educative. For example, if you sell wedding clothes, you can create videos that guide people on how to buy the right wedding dresses.
Be consistent in your posts
It's important to regularly update your profile to not only keep your follo…
Read more

Tips On How to Make Profits Online

It is not just enough that you increase your sales or area of operations. You need to know whether you are actually making a profit or not. If you do not do this exercise, you will not likely judge whether your business is successful or not. Moreover, keeping track of your profit is the best way to measure effectiveness of other functions like production planning, marketing, advertising, etc. There are many instances of businesses that did high volume, but lost their advantage because they ignored adequate profit planning. For small businesses especially keeping constant track of the profit plan is the best way to increase competitiveness.

So, we repeat again that the gross revenue is not that critical as the net profit is. You need to know what eats into your profits and how you can plug it.

The best way to keep track of your profits is to make a financial plan and measure actual performance on a periodic, preferably monthly basis. This allows you to detect problems earl…
Read more