Pretty much anybody can create and send out an email to a client
base. But not everyone can send out the best possible email marketing
campaign for their business. Email marketing best practices call for
more than simply writing a couple of lines of text and sending it with
no thought of what you are sending or who is going to receive it.
As
a result, many many people are wasting their time sending out emails
and not getting the results they want. The 6 email marketing tips below
are some of the best email marketing strategies to help you increase the
results from your email communications.
1. What's The Objective Of The Email?
The
best email marketing campaign needs an purpose. What is the objective
of your email? Are are you telling your subscribers and how do you want
them to respond? Emails should always have a clear and concise message.
If you're not sure if the objective of your email is clear, ask somebody
who does not know what you are doing to read your email before you send
it and see how they would respond if they received it.
2. Who Is Sending The Email?
This
sounds obvious as you know that you are sending the email, but does
your recipient know that? Make sure that your email is seen to be coming
from a real person, company, or brand in the 'from' name box. People
today are much more cautious and if they cannot connect the email to
someone real, it's going to land in the trash or even in their spam. For
the best email marketing results, avoid using email addresses like
info@ or sales@ These will not be nearly as effective as using an email
address that's from a person like jon@ or sarah@. Subscribers want to
connect with real people.
3. Does Your Subject Line Make You Want To Open The Email?
The
decision made by your prospects and customers on whether or not to open
your email is based on what is written in your subject line. The subject
line is like the headline of an advertisement and is important to the
success of your email marketing campaign. Would you open an email with
your subject line?
4. Do You Know Your Audience?
Do you know
the worries, desires, needs or wants that your prospects have and how
your service or product can solve them. Research from the best email
marketing campaigns shows that men have a preference for subject lines
and text that convey news or convincing information while most women
prefer special discounts or promotional offers. Use current market
research to optimize your subject line and content.
5. Do You Let People Easily Unsubscribe?
If
somebody wants to unsubscribe from your subscriber list, let them. If
you make it difficult, they may label you as spam. If a recipient has no
interest in even getting or reading your emails, it is very unlikely
that they will ever become a customer. You will not have any success
with your email marketing if you worry over someone unsubscribing to
your emails.
6. Is It All Sell, Sell, Sell?
The best email
marketing campaigns are about building a relationship with the people on
you list by offering and providing information. Don't just constantly
send out blatant sales messages. Provide beneficial information make
your sales messages subtle. Rather than trying to sell in the email
, think of getting clicks to your squeeze page.
, think of getting clicks to your squeeze page.
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