Skip to main content

5 Techniques To Improve Response For Your Email Marketing

Email marketing can be used to attract new customers, keep existing ones, up-sell, cross-sell and cut costs. In a recent survey, marketing professionals from around the world stated that they considered email marketing the most effective marketing method. Here are 5 ways to increase the success of your email marketing.

Generally, with any kind of marketing campaign, people need to see your message 7 to 12 times before they take action. This is why email marketing is so effective. It allows you to easily send a number of messages in a affordable manner and develop a long lasting relationship with your target audience so that they turn into customers for life. Here are 5 strategies to maximize the success of your email marketing.

1. Know Your Customer.

The more you know about your customer, the better. What are their problems and how can you help them? When you know the answers to these questions it will help you to make your email marketing campaign more relevant. Before sending the email you need to make sure that the recipient is actually a prospective customer for your product or service.

2. Always Provide Value.

Email marketing is about developing a relationship with the people on your database. There is a presumption that if you send too many emails, it will aggravate your recipients. But if you don't send emails on a regular basis they will forget about you. People will only get irritated if you send them rubbish, so every email should provide something value. Don't just continually blast out sales messages. If you would not send the email to your best friend, then don't send it to the people on your list.

3. Grab Attention With Your Subject Line.

Your subject line is like the headline of an advertisement. This is what people will see in their email inbox. If they don't like it and if it doesn't make them want to read the content of the email they will ignore or delete it. Never send an email without a subject line. If you do, it will most likely get deleted as soon as it lands in the recipient's inbox.

4. Develop A Relationship.

You need to build a relationship with the people on your list so that they start to like and trust you. Email marketing is not a hit and run medium.

Your subscribers need to know that you are a real person, just like they are. People will be more inclined to buy from you again and again when you have built up a relationship with them. Email personalisation can accomplish higher results but use it carefully. When used too much it can seem to be a bit creepy.

5. Use An Autoresponder.

Your email marketing is much more effective if you use email marketing software and an autoresponder. Email marketing software can capture the email information of your prospects and send information back to them immediately, regardless of where they are located or what time of the day it is. It can handle multiple customer lists and send out different messages, keeping track of who you send it to, what the subject line was, the body of the email, open ratesFeature Articles, click-through rates and how many previous messages you have sent.

 Source: Free Articles from ArticlesFactory.com


Labels:

Popular posts from this blog

Search Engine Optimization – Key to Your Online Success

Search engine optimization entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimization, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimization techniques while giving a short account of the black hat techniques to be avoided.

Keyword Research

The keywords you choose and optimize your site for are the most important factor in getting targeted traffic to your website. You can use help of online tools like Google Keyword Tool in researching the various options for keywords. It will give you the competition for your keyword and other similar keywords, and also the amount of searches performed for them. Choose keywords which have high searches amount with minimal competition.

Building Links

Links from other sites to yours are a good …
Read more

Tips For Choosing High-Performance Mutual Fund

Most people who invest inmutual funds don't know what they are doing. They take advice from someone at a bank or perhaps a friend and plunk down money into a fund. Sometimes this strategy works, but most of the time, it doesn't.  When you invest your money in a mutual fund, you are trusting someone to invest in the stock market for you. Because of this, you want to be sure this person knows what he or she is doing. Also, you want to make sure that this person is not charging you too much to manage your money for you. Mutual funds fees are "hidden," in the sense that they do not charge you an upfront fee but rather a percentage of the amount of money in your account. If this percentage is too high, you would do better just blindly picking stocks yourself.  Here are five helpful tips for choosing the right mutual funds.
1. Keep the fees low. Generally, expense fees should not be much higher than 1% if it is just a basic domestic equity fund. You should neve…
Read more

Tips On How to Make Profits Online

It is not just enough that you increase your sales or area of operations. You need to know whether you are actually making a profit or not. If you do not do this exercise, you will not likely judge whether your business is successful or not. Moreover, keeping track of your profit is the best way to measure effectiveness of other functions like production planning, marketing, advertising, etc. There are many instances of businesses that did high volume, but lost their advantage because they ignored adequate profit planning. For small businesses especially keeping constant track of the profit plan is the best way to increase competitiveness.

So, we repeat again that the gross revenue is not that critical as the net profit is. You need to know what eats into your profits and how you can plug it.

The best way to keep track of your profits is to make a financial plan and measure actual performance on a periodic, preferably monthly basis. This allows you to detect problems earl…
Read more