Email marketing can be used to attract new customers, keep existing
ones, up-sell, cross-sell and cut costs. In a recent survey, marketing
professionals from around the world stated that they considered email
marketing the most effective marketing method. Here are 5 ways to
increase the success of your email marketing.
Generally, with any kind of marketing campaign, people need to see
your message 7 to 12 times before they take action. This is why email
marketing is so effective. It allows you to easily send a number of
messages in a affordable manner and develop a long lasting relationship
with your target audience so that they turn into customers for life.
Here are 5 strategies to maximize the success of your email marketing.
1. Know Your Customer.
The
more you know about your customer, the better. What are their problems
and how can you help them? When you know the answers to these questions
it will help you to make your email marketing campaign more relevant.
Before sending the email you need to make sure that the recipient is
actually a prospective customer for your product or service.
2. Always Provide Value.
Email
marketing is about developing a relationship with the people on your
database. There is a presumption that if you send too many emails, it
will aggravate your recipients. But if you don't send emails on a
regular basis they will forget about you. People will only get irritated
if you send them rubbish, so every email should provide something
value. Don't just continually blast out sales messages. If you would not
send the email to your best friend, then don't send it to the people on
your list.
3. Grab Attention With Your Subject Line.
Your subject line is
like the headline of an advertisement. This is what people will see in
their email inbox. If they don't like it and if it doesn't make them
want to read the content of the email they will ignore or delete it.
Never send an email without a subject line. If you do, it will most
likely get deleted as soon as it lands in the recipient's inbox.
4. Develop A Relationship.
You
need to build a relationship with the people on your list so that they
start to like and trust you. Email marketing is not a hit and run
medium.
Your subscribers need to know that you are a real person,
just like they are. People will be more inclined to buy from you again
and again when you have built up a relationship with them. Email
personalisation can accomplish higher results but use it carefully. When
used too much it can seem to be a bit creepy.
5. Use An Autoresponder.
Your
email marketing is much more effective if you use email marketing
software and an autoresponder. Email marketing software can capture the
email information of your prospects and send information back to them
immediately, regardless of where they are located or what time of the
day it is. It can handle multiple customer lists and send out different
messages, keeping track of who you send it to, what the subject line
was, the body of the email, open rates
, click-through rates and how many previous messages you have sent.
, click-through rates and how many previous messages you have sent.
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