An email marketing campaign is a low cost and fast way to reach out
to your customer base. If you have the right software, it's easy to
track the effectiveness of an email marketing campaign as you can see
who has opened your opened your email, who has clicked on the links
within your email and who has actually made a purchase.
An email marketing campaign is a low cost and fast way to reach out
to your customer base. But there is no guarantee that any subscriber
will stay on your list forever. You have to contunially proving value so
that they always feel that you are providing something that is of
benefit to them.
1. How Frequently Should You Send An Email?
There
is no right or wrong answer on how often you should send an email to
your database for it to be a successful email campaign. The main issue
for effective email marketing is to be consistent with your mailings and
don't just email once in awhile most of the time and then blast them
with emails everyday for 2 weeks just because there's a promotion or
sale. As long as you're providing value to your subscribers, there is no
reason why you cannot email everyday.
2. Always Provide Value.
Reliable
and honest product reviews are things that the people on your list will
like to read and hear about. Don't make it a blatant sales pitch about a
new product but rather give your views on how the product does, or does
not live upto your expectations. If someone emails you asking a
question, always reply to that person individually. You can then create
an email marketing campaign based on answering that question for your
whole list, as they could be struggling with the same problem.
3. Be Available.
An
effective email marketing campaign will answer the questions or
problems that are challenging the people on your list. The only way you
can find out what these problems are is ask the people on your list.
Naturaly, the bigger your list grows, the more challenging this will
become so you have to adapt your business model and outsource some of
your tasks. If you take the time to help others, your reputation will
start to spread and you'll have more people who will want to be on your
list and who will buy your products.
4. Be Honest.
When your readers feel a connection to you it
means letting yourself be seen as human. Your subscribers will love it
if you're honest and transparent with them. Effective email marketing is
about building relationships with people so don't think that you can't
make mistakes and share them with the people on your list. Often
, it will endear you to your list even more and you'll become known as a genuine marketer within your niche.
, it will endear you to your list even more and you'll become known as a genuine marketer within your niche.
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