Skip to main content

What is Marketing Research ?

Market research is a technique to collect data from any aspect you want to know how to then interpret and use them. They serve the merchant or entrepreneur to make the right decisions and achieve customer satisfaction.

Research objectives can be divided into three:
1. Social objectives:

Meet customer needs, whether good or service required, the products or services meet the needs and desires that are required when used.

2. Economic objectives:

Determining economic success or failure can have a company when entering new markets or introducing new products or services and thus know more accurately the action to be taken.
Listen
Read phonetically

3. Administrative Objectives:

Help to grow your business through planning, organization and control of resources and areas that comprise it, to meet market needs in a timely manner.


The advantages of market research :

1. Provides information and facts stated in more precise terms, to help resolve, the greater the success, problems encountered in business.

2. Helping to find market size will be protected in the case of selling or introducing new products.

3. Serves to determine the type of product will be issued or sold, based on the requirements specified by the user during the investigation.

4. Determine the features that fulfill or to meet the company, such as taste, preferences, purchasing habits, income levels, and so on.

5. Helps to know how to change the taste and consumer preferences, so the company can react and adapt to them and not outside the market.


a)      
Labels:

Popular posts from this blog

Search Engine Optimization – Key to Your Online Success

Search engine optimization entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimization, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimization techniques while giving a short account of the black hat techniques to be avoided.

Keyword Research

The keywords you choose and optimize your site for are the most important factor in getting targeted traffic to your website. You can use help of online tools like Google Keyword Tool in researching the various options for keywords. It will give you the competition for your keyword and other similar keywords, and also the amount of searches performed for them. Choose keywords which have high searches amount with minimal competition.

Building Links

Links from other sites to yours are a good …
Read more

Tips For Choosing High-Performance Mutual Fund

Most people who invest inmutual funds don't know what they are doing. They take advice from someone at a bank or perhaps a friend and plunk down money into a fund. Sometimes this strategy works, but most of the time, it doesn't.  When you invest your money in a mutual fund, you are trusting someone to invest in the stock market for you. Because of this, you want to be sure this person knows what he or she is doing. Also, you want to make sure that this person is not charging you too much to manage your money for you. Mutual funds fees are "hidden," in the sense that they do not charge you an upfront fee but rather a percentage of the amount of money in your account. If this percentage is too high, you would do better just blindly picking stocks yourself.  Here are five helpful tips for choosing the right mutual funds.
1. Keep the fees low. Generally, expense fees should not be much higher than 1% if it is just a basic domestic equity fund. You should neve…
Read more

Tips On How to Make Profits Online

It is not just enough that you increase your sales or area of operations. You need to know whether you are actually making a profit or not. If you do not do this exercise, you will not likely judge whether your business is successful or not. Moreover, keeping track of your profit is the best way to measure effectiveness of other functions like production planning, marketing, advertising, etc. There are many instances of businesses that did high volume, but lost their advantage because they ignored adequate profit planning. For small businesses especially keeping constant track of the profit plan is the best way to increase competitiveness.

So, we repeat again that the gross revenue is not that critical as the net profit is. You need to know what eats into your profits and how you can plug it.

The best way to keep track of your profits is to make a financial plan and measure actual performance on a periodic, preferably monthly basis. This allows you to detect problems earl…
Read more