Skip to main content

What is a Classified Ad and What Not?

The most inexpensive form of advertising, classified ads can help you sell your property, automobile, antique collection, used vacuum, or anything you choose. Writing a classified ad that actually sells your product is something is a special art.

Read on to learn how to write classified ads that sell.

A sale is completed through four different stages – awareness, interest, desire and action. Some marketers boil this down to a single word formula called AIDA formula



Awareness – awareness that you have something to sell that the prospective customer may be benefited.

Interest – the prospective customer gets interested in your product.

Desire – the prospective customer feels like buying your product.

Action – actually ordering the product and writing the check.

The third and fourth steps really are not in your control, but doing the first two steps – awareness and interest – correct can motivate the customer buy from you.

Thus with the little number of words, you have to create awareness and interest in the minds of your customers, on your product.

If your classified ad creates awareness and interest in the minds of your customers and he or she rings you up, your ad is a success.

Keep in mind that classified ads are not sales letters. Sales letters are aimed at closing the sale now and here. A classified ad is like an invitation to fix an appointment. Your prospective customer interested in buying the product (your house, car, vacuum) and is willing to explore the chances of buying the product from you. There will be more communication between you and your customer and a sale is reached on mutual understanding.

Five Quick Tips on Writing Classified Ads

1. Clearly describe in a few words what your product is. Use numbers and facts to tell things like colour, model, etc.
2. Don't go on to tell the whole story about your product. Just tell its present condition and location. Believe only people interested in specific products will be reading classified ads for that products.
3. Avoid exaggerated claims. Strange but true, you will not get the right customers with exaggerated claims.
4. Write a minimum of ten ads before you send one for the publication. You will see how beneficial it is to have an ad that actually captures the interest of people who are actively looking for products similar to yours.
5. Clearly tell readers what action to take. Ask readers to call a telephone number or visit a website for more information. Include the telephone number or website URL along the ad.

Source: Free Articles

Comments

Popular posts from this blog

Manage Your Bank Account With Ease And Convenience

Of late, online banking has increasingly gained popularity. Countless consumers have largely benefited from this real possibility to conduct all their banking transactions online, without having to stand in a queue at the bank . Even speaking to someone miles away has now become fairly easy and lightning fast. You can now run your day-to-day finances , and manage your bank account with ease and convenience, thanks to online banking. This method of banking gives you total control of your transactions. Convenience, ease, speed, and increased control are the benefits of online banking. This has resulted in more and more people now deciding to conduct their banking transactions online, rather than at a branch. Specifically speaking by bankruptcyinformations.com, the main reasons why people prefer online banking are the following:

Three Ways to Make Money Online Without Spending a Dime

"You have to spend money to make money ," the old saying goes. In traditional businesses, that's true. You need stock to sell, tools to use, or money to advertise . However, it's possible to make money online without buying any stock and without spending money on tools you don't already have. All you need is a computer. 1. Get paid to blog. Viral marketing is the new hot trend, and blogging is the hottest trend out there. Hundreds of companies are willing to pay for a mention--good or bad, as long as your review is honest--on your blog . All you need is an active blog on a topic that fits their niche. If you don't already have a blog, get one for free from one of the dozens of free blogging sites, and start filling it up! When your blog is established, browse the "blogging for cash" sites until you find offers that suit you, and start earning while you blog. 2. Take surveys for pay. Marketers want your input, and they're willing to give y...

4 Ways Of Increasing Your Facebook Fans

Have you just started a new business and wondering how you are going to get a large number of Facebook fans? This is your article. There are many ways in which you can grow your Facebook fans. Have you just started a new business and wondering how you are going to get a large number of Facebook fans? This is your article. There are many ways in which you can grow your Facebook fans. The most effective ones include: Sharing videos Videos not only engage your followers but they are also easy to share. When people share your videos, there is a link to your Facebook page which people can click and find your site. To increase the number of people who share your video, you should create high quality and unique videos. The videos should also be educative. For example, if you sell wedding clothes, you can create videos that guide people on how to buy the right wedding dresses. Be consistent in your posts It's important to regularly update your profile to...