Skip to main content

Understanding Psychological Marketing Tactics

Abraham Maslow was a psychologist who developed a hierarchical pyramid to explain and classify universal human needs. If you are a business owner, take a look at Maslow's pyramid and try to figure out what people really need out of life. How can you use this to your advantage in marketing your product? Find out what category of the hierarchy your product falls into, and advertising to your target market will be much more effective if you appeal to that need.

The most basic of human requirements are psychological; the fundamentals crucial to human existence. These include nourishment, water, shelter and air to breathe, and other necessary activities, like sleep.

If your offering is necessary to humanity, then you have to find a way to get people to purchase your item and not that of someone else. What would make people more inclined to purchase a food item from you instead of someone else? Your item must be differentiated, by being better tasting, a better value, in a better atmosphere... something. Your offering must be something special in order for a person to pick your item.

The next stage of human need deals with safety and security. Turn the TV on for five minutes, and see how many ads about insurance, retirement plans, or home alarm systems play during the commercial break. How would the use of your product enhance feelings of safety and stability in your customers' lives? Stress these factors as your main selling points and get at the root emotions of your prospects.

The next level is the need for belongingness and affection. Everyone wants to feel connected to family, friends, or someone special. Certain services appeal to this niche. Let your customers know how much they can connect with others, and use testimonials- this is an effective method of appealing to new customers.

Esteem is the next section or Maslow's theory on human need. One major esteem area deals with status and attention as well as recognition from others. The other major area deals with esteem of the self and includes areas of confidence, achievement, self-respect, competence, and independence.

I am reminded of a shampoo commercial in which the lead actress walks through an office building with the admiring eyes of many workers following her around. At the end, she walks into a board meeting and states that she doesn't even work for the company, and all the attention must be the result of her shampoo.

The ultimate level of the Maslow Hierarchy is that of self-actualization. This is the "be all that you can be" attitude that encourages individuals to strive and make an effort to be responsible and participatory citizens in the world today.

Appealing to your customers' desires in a responsible manner is a great way to pique their interest in what you have to offer. Potential customers can be persuaded to try your product or service once you become aware of how to leverage psychological motivators to woo your prospects.
Source: Free Articles

Popular posts from this blog

Search Engine Optimization – Key to Your Online Success

Search engine optimization entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimization, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimization techniques while giving a short account of the black hat techniques to be avoided.

Keyword Research

The keywords you choose and optimize your site for are the most important factor in getting targeted traffic to your website. You can use help of online tools like Google Keyword Tool in researching the various options for keywords. It will give you the competition for your keyword and other similar keywords, and also the amount of searches performed for them. Choose keywords which have high searches amount with minimal competition.

Building Links

Links from other sites to yours are a good …

4 Ways Of Increasing Your Facebook Fans

Have you just started a new business and wondering how you are going to get a large number of Facebook fans? This is your article. There are many ways in which you can grow your Facebook fans.
Have you just started a new business and wondering how you are going to get a large number of Facebook fans? This is your article. There are many ways in which you can grow your Facebook fans. The most effective ones include:
Sharing videos
Videos not only engage your followers but they are also easy to share. When people share your videos, there is a link to your Facebook page which people can click and find your site.
To increase the number of people who share your video, you should create high quality and unique videos. The videos should also be educative. For example, if you sell wedding clothes, you can create videos that guide people on how to buy the right wedding dresses.
Be consistent in your posts
It's important to regularly update your profile to not only keep your follo…

Tips On How to Make Profits Online

It is not just enough that you increase your sales or area of operations. You need to know whether you are actually making a profit or not. If you do not do this exercise, you will not likely judge whether your business is successful or not. Moreover, keeping track of your profit is the best way to measure effectiveness of other functions like production planning, marketing, advertising, etc. There are many instances of businesses that did high volume, but lost their advantage because they ignored adequate profit planning. For small businesses especially keeping constant track of the profit plan is the best way to increase competitiveness.

So, we repeat again that the gross revenue is not that critical as the net profit is. You need to know what eats into your profits and how you can plug it.

The best way to keep track of your profits is to make a financial plan and measure actual performance on a periodic, preferably monthly basis. This allows you to detect problems earl…