Skip to main content

The Marketing Power of Mat Features

The Marketing Power of Mat Features

(P-O-P-S) While most small business marketers are aware that press releases are the standard bill of fare for passing along information to the media, they are unaware of other ways that larger organizations using public relations firms make their information more usable.

One idea that small businesses can afford is to hire a mat feature service to convert your information into a newsworthy soft feature on a topic that the public is interested in reading about. Large corporations have been using this type of service for years and pay PR firms big bucks to include these columns in their corporate PR programs. Intended to reach consumers in the wealthy suburbs, these features are distributed to the more than 10,000 newspapers nationwide and receive regular pickup. Further, these columns are often printed exactly as written.

While these feature services used to handle only corporations, now there is a firm that caters to the small business company to make this service accessible to those on limited budgets. Points of Persuasion Syndicate (P-O-P-S) is headed up by a PR expert with more than 15 years of experience with some of the largest PR firms in the world as well as famed corporate companies like Avon Products. By incorporating mentions of your product or service into a captioned graphic and a brief feature that newspapers find informational rather than promotional, you have two opportunities to put your product or service center stage – and the features are preformatted so clients approve what they say. Further, they are priced at half of what the other mat feature services charge.

These columns can be linked to your own web site, can be included in brochures, are picked up by web site article directories and can achieve endless publicity mileage when used correctly. For a small investment, you get large public relations exposure.

# # #

Source: Free Articles

Popular posts from this blog

Search Engine Optimization – Key to Your Online Success

Search engine optimization entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimization, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimization techniques while giving a short account of the black hat techniques to be avoided.

Keyword Research

The keywords you choose and optimize your site for are the most important factor in getting targeted traffic to your website. You can use help of online tools like Google Keyword Tool in researching the various options for keywords. It will give you the competition for your keyword and other similar keywords, and also the amount of searches performed for them. Choose keywords which have high searches amount with minimal competition.

Building Links

Links from other sites to yours are a good …

Tips For Choosing High-Performance Mutual Fund

Most people who invest inmutual funds don't know what they are doing. They take advice from someone at a bank or perhaps a friend and plunk down money into a fund. Sometimes this strategy works, but most of the time, it doesn't.  When you invest your money in a mutual fund, you are trusting someone to invest in the stock market for you. Because of this, you want to be sure this person knows what he or she is doing. Also, you want to make sure that this person is not charging you too much to manage your money for you. Mutual funds fees are "hidden," in the sense that they do not charge you an upfront fee but rather a percentage of the amount of money in your account. If this percentage is too high, you would do better just blindly picking stocks yourself.  Here are five helpful tips for choosing the right mutual funds.
1. Keep the fees low. Generally, expense fees should not be much higher than 1% if it is just a basic domestic equity fund. You should neve…

Tips On How to Make Profits Online

It is not just enough that you increase your sales or area of operations. You need to know whether you are actually making a profit or not. If you do not do this exercise, you will not likely judge whether your business is successful or not. Moreover, keeping track of your profit is the best way to measure effectiveness of other functions like production planning, marketing, advertising, etc. There are many instances of businesses that did high volume, but lost their advantage because they ignored adequate profit planning. For small businesses especially keeping constant track of the profit plan is the best way to increase competitiveness.

So, we repeat again that the gross revenue is not that critical as the net profit is. You need to know what eats into your profits and how you can plug it.

The best way to keep track of your profits is to make a financial plan and measure actual performance on a periodic, preferably monthly basis. This allows you to detect problems earl…