World Marketing Research Blog

It is not just enough that you increase your sales or area of operations. You need to know whether you are actually making a profit or not. If you do not do this exercise, you will not likely judge whether your business is successful or not. Moreover, keeping track of your profit is the best way to measure effectiveness of other functions like production planning, marketing, advertising, etc. There are many instances of businesses that did high volume, but lost their advantage because they ignored adequate profit planning. For small businesses especially keeping constant track of the profit plan is the best way to increase competitiveness. So, we repeat again that the gross revenue is not that critical as the net profit is. You need to know what eats into your profits and how you can plug it. The best way to keep track of your profits is to make a financial plan and measure actual performance on a periodic, preferably monthly basis. This allows you to detect pro...

Search engine optimization entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines and are known as White Hat search engine optimization, while others known as Black Hat SEO are discouraged and can even lead to blocking of your website. In this article, we will briefly discuss the various white hat search engine optimization techniques while giving a short account of the black hat techniques to be avoided. Keyword Research The keywords you choose and optimize your site for are the most important factor in getting targeted traffic to your website. You can use help of online tools like Google Keyword Tool in researching the various options for keywords. It will give you the competition for your keyword and other similar keywords, and also the amount of searches performed for them. Choose keywords which have high searches amount with minimal competition. Building Links Links from other sites to yours are a goo...

"You have to spend money to make money ," the old saying goes. In traditional businesses, that's true. You need stock to sell, tools to use, or money to advertise . However, it's possible to make money online without buying any stock and without spending money on tools you don't already have. All you need is a computer. 1. Get paid to blog. Viral marketing is the new hot trend, and blogging is the hottest trend out there. Hundreds of companies are willing to pay for a mention--good or bad, as long as your review is honest--on your blog . All you need is an active blog on a topic that fits their niche. If you don't already have a blog, get one for free from one of the dozens of free blogging sites, and start filling it up! When your blog is established, browse the "blogging for cash" sites until you find offers that suit you, and start earning while you blog. 2. Take surveys for pay. Marketers want your input, and they're willing to give y...