World Marketing Research Blog

Effective email marketing can be profitable for any business, no matter what kind of product or service you offer. Email best practice attracts new customers, keeps and builds relationships with existing ones and up-sells or cross-sells your products and services. But what is best practice for email marketing? Over 65% of marketers say that effective email marketing is core to their business. Billions of emails are sent every hour, so it's important to master the art of getting your email seen in a crowded inbox. Consistent and relevant communication is vital for effective email marketing. If you get someone to sign up to your list and you neglect them for too long, they'll forget who you are. The next time you email them, they'll also forget they gave you permission to email them and they'll click the spam button. Too many of these and you'll get labelled a spammer and your email account can get shut down. So, you've got your autorespond...